/ contact

emea Handelsgesellschaft mbH
European Make-up Expert Agency

Wallnerstrasse 3/17
A - 1010 Vienna
Phone: +43 1 5351001
E-Mail: office@emea-cosmetics.com

/why emea/

/ A to Z

As a private label beauty producer, committed to the highest quality standards, we handle the entire development and manufacturing cycle with greatest sense of responsibility. Our development process begins with a comprehensive search for global trends. Based on the latest products and innovations, we develop complete cosmetics and make-up concepts for both, the volume and the premium market. The product range includes eye, lip, face, hand and nail care products and accessories.

We make sure that all of our make-up products fulfill the highest quality standards and comply with certified manufacturing and packaging methods. Many years of market expertise enables us to identify and develop regional business opportunities immediately and to provide the right products for the respective markets.

We manage the entire production process from trend scouting, development, corporate design, quality assurance and quality controls, logistics & distribution up to individual display development and counter management.

Nagellack / nailcare / decorative cosmetics, product development and make-up by Martina Swerak / emea GmbH - a private Label beauty creator

Gesicht / cosmetics / decorative cosmetics, product development and make-up by Martina Swerak / emea GmbH - a private Label beauty creator

/beauty and success are our passion /

/ beauty is our passion

We love innovative cosmetics and make-up products of the best quality at extremely competitive prices. Our research for the latest make-up looks, the ultimate shade and the best packaging for every single product is part of our DNA.


Skin care, care products, nail care/ decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/best products at
best price performance/

/volume market
is what we do/

Affordable cosmetic brands with outstanding quality achieve enormous growth rates. Once affordable for hardly anyone becomes now affordable for everybody. At the same time, the end consumer’s loyalty to make-up and cosmetics and private label retail sales increased significantly. We are experts in volume & premium beauty market and focused to deliver the top products at the best price performance in this segment. Trend screening and market research as well as the implementation of these results into new products is what we do!

Nagellack in vier Farben / nailcare / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/highest industry
certification standards/

Höchste Industrie-Standards / quality / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/100% trustworthy/

Flawless products are the key for your brand’s reputation. Nothing can harm it more than customer complaints. That’s why every fourth of our employees works in quality assurance and quality control. Uncompromising compliance with the highest certification standards of the respective market is a must in our core business.


Farbmuster in Rot / innovation / decorative cosmetics, product development and make-up by Martina Swerak / emea GmbH - a private Label beauty creator

/ we love to innovate

Wherever in the world new trends arise, that’s where we’ll be.

/ committed to quality

Everything we do is based on clearly defined procedures. The results are fully certified products that became bestsellers.

Lippenstifte in Rot / quality / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/what emea does/


/ product categories

  • lips

  • /

  • face

  • /

  • hand & nail care

  • /

  • cosmetic devices

  • /

  • perfume

  • eyes

  • /

  • nails

  • /

  • bath & body

  • /

  • skin & body care

  • /

  • beauty accessories


Makeup Portfolio / scouting / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/ global trend
scouting

  • / international store checks
  • / market research and competitor analysis
  • / presence at the relevant global trade fairs

/ trends &
innovation scouting

  • / research of product innovations
  • / development of packaging innovations
  • / trend forecasting
  • / partnerships with trendlabs

/ product development & design

  • / product design
  • / development of new recipes for all categories
  • / guidelines of laboratory regulations for bottlers
  • / procurement and testing of all packaging components
  • / review of the market-specific guidelines for formulations and packaging certification
  • / packaging design and development
  • / supervising and coordination of packaging manufacturers and bottlers
  • / strategic pricing to get the best value for money
  • / product and packaging manufacture based on market-specific guidelines
  • / product and compatibility tests

Produktionsnetzwerk / european / decorative cosmetics, product development and make-up  network by Martina Swerak / emea GmbH - a private Label beauty creator

/ leading manufacturing
partners

  • / network with the best European laboratories and bottlers
  • / cooperation with the leading product and packaging manufacturers
  • / ongoing screening and well-considered selection of loyal and reliable partners
  • / cooperation with the leading partners in Europe and Asia
  • / worldwide research of recipe and packaging innovations

Markenentwicklung / corporate design development / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/ branding &
communications

  • / corporate design development
  • / content marketing and crossmedia communications
  • / creation of communication and press material
  • / point of sale marketing

/ quality management &
quality assurance

  • / quality control of entire product range according to ISO 9001 & IFS Broker
  • / extensive auditing process in Europe and Asia
  • / examination of documents and risk evaluation of cosmetic ingredients
  • / implementation of certified quality assurance processes
  • / providing of patch, ophthalmological and efficiency tests
  • / quality assurance for packaging from development to mass production
  • / providing PIF product information files
  • / 1st batch chemical testing including micro
  • / random checks and product testing by our own authorized European Auditor
  • / annual audits with official authorized institutions (Quality Austria, IFS Broker)
  • / guarantee of product safety & quality before each market launch
  • / post-launch random checks
  • / consolidation of all relevant information for CPNP registration
  • / solicitation & monitoring IKW, Akademie Fresenius, Wessling Institut, AGES, BfR
  • / analysis according to HACCP-standard risk management

Leitung der Lieferkette / supply chain management / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/ supply chain
management

  • / providing and guarantee the entire supply chain management
  • / contract logistics from the warehouse to the point of sale
  • / spare parts management
  • / traceability along the entire value chain and picking
  • / scalable storage capacity for handling volatile volumes
    (e.g. seasonal and promotion peaks integrated rollout solutions)
  • / warehouse management, also for sensitive, flammable liquids
  • / transport connection to all common CEP and forwarding agencies

/ display &
counter management

  • / development of individual display design
  • / creation of display pre-stages and prototypes
  • / review individually developed deep-drawn parts
  • / spare parts management

/emea certificates/

certificates: ISO 9001 und IFS Broker / decorative cosmetics, product development and make-up  by Martina Swerak / emea GmbH - a private Label beauty creator

/emea team/

Stephansdom und Martina Swerak / emea GmbH - a private Label beauty creator

We are a leading full-service private label cosmetics and beauty producer. We act as strategic partner for large, international retailers and deliver from the idea to the store successful ‘plug in and play’ cosmetic concepts and products.

Our young, dynamic team around our CEO, Martina Swerak, consists of highly qualified experts in the areas of product development, quality assurance and quality control, supply chain management as well as customer service and account management.

We claim to recognize trends and innovations at the earliest and bring it to market in no time.

Our long-standing alliances with the world’s leading make-up and cosmetic manufacturers and relentless pursuit of perfection ensure realization of successful cosmetic concepts and products at the best price performance ratio.


/emea career/

/Would you like to join us?
Send us your speculative application./